In preparation of the highly anticipated 2014 World Cup, Nike released a commercial with a multitude of famous athletes. This commercial takes place in an ordinary soccer field, ultimately transforming into a packed and loud stadium. This advertisement demonstrates the need to achieve as well as the need for attention. Starting out as a pick-up football game, teenage boys dressed in Nike gear transform into famous soccer players. Each of them flaunt their individual skills and score some nice-looking goals. The use of well-known soccer players like Ronaldo and Neymar to attract the audience shows the need to achieve, as in competition, these players strive for victory in an exciting manner. The teenagers in this commercial seem impressionable and fans of soccer, furthering the need to achieve, as they all look up to these athletes, wishing to be like them.
In addition to the need for achieve, this advertisement demonstrates the need for attention because of the environment that the commercial takes in as. When the players are playing in the stadium, it is the same environment of a match in the World Cup. The flashing lights and roaring audience give the impression that all eyes are on the players. After all, these are not only athletes, but also celebrities as they garner attention from the media and are incredibly influential to the youth. The interaction in the commercial between the youngsters and the athletes further demonstrate the appeal for the youth to feel like they can be just like the professionals.
I felt like those ads were especially great because they had the excitement of the World Cup in the background and just built on it with more exciting soccer sequences. Nike or Adidas, you wanted some cleats by the end.
ReplyDeleteI remember loving this commercial during the summer of 2014. I also find it interesting thinking about that what this commercial's message is. It seems as thought they are trying to say that these players aforementioned are only good because they wear Nike. I fid this very common in advertising and I think that this is probably the most effective way to advertise sportswear. Do you think any brand is as good as Nike at advertising for certain market profiles?
ReplyDeleteA lot of sports brand compete with each other to create the best products. One slogan that sticks out to me is "Win from Within" from Gatorade. Both Gatorade and Nike appeal to all varieties of athletes and are often endorsed by big name athletes in almost every sport.
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