Print Ad Analysis: Progressive

In this print ad, Flo from Progressive uses repetition in a word bubble illustrated above her head to persuade the audience to invest in Snapshot, a device that records your vehicle identification number, how many miles you drive during the day, and how often you drive between midnight and 4.a.m. In addition, she states that "good drivers should be rewarded-- that's why we created snapshot." This quote implies the need to feel safe as by investing Snapshot, drivers will be able to monitor threats; ultimately being in a state of security.

The main part of the advertisement that is "With Snapshot, great drivers get great savings. However, great triangle players will still go unrecognized." This ad uses repetition with the word "great" to imply that investing in a product like snapshot will mean that you are a great driver and a responsible person. However, if you do not, you will be unrecognized and not important. She compares this to a triangle player. She uses an analogy by implying that however great a triangle player can be, the player will go unrecognized. This is similar to how in this ad, a great driver will also go unrecognized, unless he/she buys and uses Snapshot.

Overall, by using repetition of the word great, subtle need to feel safe, and a popular mascot like Flo from Progressive, Progressive Auto Insurance advertises their product, Snapshot.